Did you know that 90% of Internet surfers use search engines such
as Yahoo, MSN or Google to find specific products or services they need?
In order for these potential cutomers to find your Web site,
it has to be optimized correctly for the search engine spiders
to find it. Effective search engine optimization will significantly
increase your company's Web exposure.
Most
people new to search engine optimization are under the false
assumption that once they submit their site to a list of search
engines, they will automatically achieve high search engine
rankings. In reality, search engine optimization goes far beyond
simply submitting your site. Below are just a few tips on basic
search engine optimization.
Search
engines rank sites by content relevancy and will consider a variety
of factors when ranking a Web site, including:
Web
site content: People visit Web sites for
content -- they want information. Sure, it helps if your site
is visibly appealing as well. But, without the right content,
the results of the user experience can be fatal to your business.
They simply won't come back. Search engines rank Web sites based
on how much relevant content they have to the search term query.
Meta
tags: Meta tags are HTML tags that provide information describing
the content of the pages a user will be viewing. In order for
Meta tags to be effective, they need to correspond to the Web
page they are associated with. To do this, the Meta tags must
equal the content on the page. We will create these meta tags considering all the points listed above.
Site
design: Your site should be easy to navigate for users and
search engine spiders alike. You can do this by adding static
navigation links on each page, and making the information accessible.
Choosing
a Search Engine Optimization (SEO) company
Getting
a Web site to the top of the search engine lists is a business
in itself, and with many companies in the business that claim to specialize
in search engine optimization, it is critical that you choose yours
wisely. The wrong Search Engine Optimization company can potentially cause
harm to your company's Web exposure. Follow these steps when
choosing a Search Engine Optimization company:
Check out the search engine optimization firm's past business
history.
Do some investigating on your own. Find out if the search engine optmimization company
is ranked with the major search engines such as Yahoo, Google, MSN, and where they are ranked.
This practice is often overlooked by people who are looking for search engine optimization service. Remember,
if the SEO company you are about to contract with can't rank
themselves high on the lists, how do they expect to rank your
Web site?
Real people do it better. In order for a us to properly optimize your site, we need to
research your company first, find out your competition, and what people are searching for in your type of business; something a computer program can't
do. So try to stay away from companies that are 100% computer automated. With search engine algorithms changing
at a moment's notice, computer programs are not always updated with the most current data.
Always ask the search engine optimization company how they rank
sites. We don't use unethical practices, such as cloaking,
doorway pages or hidden links/hidden text? Like some companies do. These practices are
considered taboo by search engines and when they discover these
tactics used on your Web site, they may ban your site. Not only
will you lose your ranking, but you will also lose the money
you put into a search engine optimization service. Do it right the first time, we have the knowledge to do it.
We are accessible to you . When searching for an SEO company, make sure you can easily reach that company you hire -- whether
via phone or email. You want to connect with a human voice to
ensure you will get the customer service you deserve. Remember
this is your business -- get your questions answered BEFORE
you buy.
Call us at 631.805.3409 or fill out a contact
form.
